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Reebok is hoping that Wall can replace Allen Iverson as the new face of its basketball shoe lines. The Cantonbased sporting goods company announced it has signed Wall to a multiyear endorsement contract. The deal is worth $25 million over five years, according to a report by Yahoo Sports.
Wall deal would be the biggest hoops endorsement for Reebok since Iverson signed a lifetime deal worth $50 million in 2001. The 35yearold former MVP has been slowed by age and injuries in recent years, and took an indefinite leave from the Philadelphia 76ers in February to care for his ailing daughter.
Now Reebok cheap north face jackets denali is counting on Wall to revive sales of its basketball shoes, which are dwarfed by industry leader Nike 93percent market share. basketball shoe market last year, according to market researchers SportsOneSource.
A commercial starring Wall will debut during Thursday NBA draft on ESPN and Wall will be featured in TV, online and print ads throughout the fall and winter, Reebok said.
But even if Wall plays up to expectations, there are limits to the $2.2billion basketball shoe market nearterm growth, SportsOneSource analyst Matt Powell said.
Reebok north face jacket cheap is hoping that Wall can replace Allen Iverson as the new face of its basketball shoe lines. The Cantonbased sporting goods company announced it has signed Wall to a multiyear endorsement contract. The deal is worth $25 million over five years, according to a report by Yahoo Sports.
Wall deal would be the biggest hoops endorsement for Reebok since Iverson signed a lifetime deal worth $50 million in 2001. The 35yearold former MVP has been slowed by age and injuries in recent years, and took an indefinite leave from the Philadelphia 76ers in February to care for his ailing daughter.
Now Reebok is counting on Wall to revive sales of its basketball shoes, which are dwarfed by industry leader Nike 93percent market share. basketball shoe market last year, according to market researchers SportsOneSource.
A commercial starring Wall will debut during Thursday NBA draft on ESPN and Wall will be featured in TV, online and print ads throughout the fall and winter, Reebok said.
But even if Wall plays up to expectations, there are limits to the $2.2billion basketball shoe market nearterm growth, SportsOneSource analyst Matt Powell said.